As the Creative Director of the first International Art Fair in Turkey, key responsibilities were:
– Creating the annual concept and the creative direction of the fair with the Artistic Director.
– Building the marketing strategy with the PR department.
– Designing the marketing materials for OOH, DOOH, TV, Social, Performance Marketing, Print.
– Designing and managing the production of all signage and print materials.
– Managing external designers and developers.
Print ads appeared in more than 120 different publications from Guardian to Art Agenda.
OOH and DOOH spread over the city in more than 3.000 points from airports to highways.