Main responsibilities throughout the year include:
• Creating the yearly design concept of the fair in collaboration with the artistic director
• Production & project management
• Strategic consultancy and design of all the communication materials from digital to print, in direct contact with the Marketing and PR department
• Design and production of all the signage and print materials of the fair, in direct contact with the fair architect
• Design of the catalogue and promotional materials
• Identity back in 2014
Print ads appeared in more than 200 different publications from New York Times to Art Agenda.
Outdoor posters and ads spread over the city in more than 1.000 points from airports to highways.