Main responsibilities throughout the year include:
• Creating the yearly design concept of the fair in collaboration with the artistic director
• Design of all the communication materials from digital to print, in direct contact with the marketing department
• Design of all the signages and print materials to be used during the fair, in direct contact with the fair architect
• Design of the Catalog and promotional materials
• Identity back in 2014
Print ads appeared in more than 200 different publications from New York Times to Art Agenda.
Outdoor posters and ads spread over the city in more than 1.000 points from airports to highways.