Kilim Denim – Seasonal Shootings 2
Creative Strategy, Identity & Web Design for the oldest denim producer in Turkey.
Production and Creative Direction for companies seasonal video productions and photo shootings.
KILIMDENIM’s production varies from sustainable products to high-tech textiles with patented finishing techniques. The main brief was to work on the segmentation of these products and to present it in a sleek/modern way that would communicate to their client portfolio which includes Calvin Klein, Diesel, G-Star RAW, and Zegna.
For a better presentation of the product range, we decided to build 6 sub-brands (faux-retail brands) and worked on their positioning and identity. Each season, this product range was supported by Capsule Collections, Seasonal Textile Groups, that were created according to the trend forecasts by the industry.
The project continued for 3 seasons.