Creative Strategy, Identity & Web Design for the oldest denim producer in Turkey.
Production and Creative Direction for companies seasonal video productions and photo shootings.
KILIMDENIM’s production vary from sustainable products to high textiles with patented finishing techniques. The main brief was to work on the segmentation of these products and to present it in a sleek/modern way that would communicate to their client portfolio which includes Calvin Klein, Diesel, G-Star RAW and Zegna.
For better presentation of the product range we decided to build 6 sub-brands (faux-reatil brands) and worked on their positioning and identity. Each season this product range was supported by Capsule Collections, Seasonal Textile Groups, that were created according to the trend forecasts by the industry.
Th project continued for 3 seasons.